Due to rapid industrialization, urbanization and intensive agriculture in India increasing contamination of heavy metals in soil has become a major concern. An environmental geochemical investigation was carried out in and around the Pali industrial development area of Rajasthan to determine the effect of contamination in the study area. Soil samples collected near the Pali industrial area were analysed for Pb, Cr, Cu, Zn, Sr and V contents by using Philips PW 2440 X-ray fluorescence spectrometer. Samples were collected from the industrial area of Pali from the top 10 cm layer of the soil. Most of the samples were collected near small streams adjacent to industrial areas, and near Bandi River. Levels of the metals in soils around the industrial area were found to be significantly higher than their normal distribution in soil such as Pb - 293 mg/kg, Cr - 240 mg/kg, Cu - 298 mg/kg, Zn - 1,364 mg/kg, Sr - 2,694 mg/kg and V - 377 mg/kg. High concentration of these toxic elements in soil is responsible for the development of toxicity in agriculture products, which in turn affects human life. Distribution of metals, their contents at different locations, correlation of heavy metals in soil and their effect on human health are discussed in the paper.